Prepare
Define the event objective, establish reference points, understand the car and track, and enter each session with a deliberate plan.
PERFORMANCE × CONTENT
Jordan Wiseley.
Coach + creator.
Driver coaching centered on preparation and repeatable execution—paired with social media strategy and hands-on content execution that extends each race weekend beyond the track.
THE COACH
Performance on track. A stronger story beyond it.
Jordan combines championship-level competitive discipline with real touring-car experience. His background includes five championship wins on MTV's The Challenge, IMSA Michelin Pilot Challenge TCR competition, and GRIDLIFE Grand Touring competition.
As coach, he helps the driver understand what happened, what to change, and how to reproduce improvement under pressure. As a social media strategist and creator, he helps plan, capture, present, and publish the moments that make the program valuable to its audience and partners.
Observe
Combine driver feedback with onboard video, available data, session context, and what the car is communicating.
Execute
Prioritize the next change, apply it without overload, build repeatability, and preserve the lesson for the next session.
TWO SIDES OF THE PROGRAM
Develop the driver. Execute the story.
Driver coachingPreparation, session debriefs, racecraft, video, data, and repeatable execution.
Social strategyAudience, platform, content themes, partner priorities, and a plan built before the event.
Trackside executionOn-camera storytelling, content capture, real-time moments, and coordination with the media team.
Partner deliveryAuthentic integrations, publishable assets, and post-event stories tied to the agreed objective.
Coaching questions
Is coaching included in arrive-and-drive?
Yes. Jordan's coaching is an integrated part of the SoCal N Motorsports arrive-and-drive program.
Is coaching only for experienced racers?
No. The process is adapted to the driver's current experience, objectives, and event environment.
Can you review my video and data?
Yes, when the source material is usable and can be connected to the correct driver, car, session, and track context.
Does coaching include Zenith and GRIDLIFE?
Coaching can support Zenith and eligible GRIDLIFE programs when event schedules and entries align.